Since the start of the sexual revolution, love has been turned into an obsession.
Obsession requires sacrifices and it is obvious that since the sexual revolution in cinema and TV feelings have started to become more primitive.
The feeling of love is supressed and humiliated through swearing, rude and cynical behaviour.
All of these are demoting the feeling of love to a lower level.
Alcohol has the same effect, and a person who swears and drinks alcohol diminishes his inner energy, and lowers himself to an animal level.